As he stared up at the Michelangelo in Capilla 16 of the Sistine Chapel Alejandro realized that this depiction of God and Man was more than just art. It is life and life is all about relationships.

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As Owner and CEO of Sprocket, his mission is to create relationships . By connecting creative people, he formed his team. With his team, he connects client needs with solutions. The solution, connects communities to culture. He works hard to instill values in his team to always do the right thing, not to cut corners, and to always go above and beyond the client’s needs.

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As a husband and father of three, his relationships with his family are of utmost importance. He enjoys reading, learning, teaching, and listening. He loves the way the light hits his wife in the morning from the window in their bedroom. And he loves a full moon.